http://weblogs.hitwise.com/bill-tancer/2006/11/google_properties_the_extended.html
Interesting story on the success (or lack of it) for some of G's properties. Only the top five even move the needle.
http://img.photobucket.com/albums/v247/brinkeguthrie/google20properties20113006v2.png |
most of the above are Beta.. plus, when i say – Google – to some of my friends, the only think of it as a search engine.. they wont imagine that Google has more than 30 services to offer the public... (i doubt theyll even know if its a company :/) thats why the search engine is the most popular service.. (Google needs more advertising..) |
With their advertising platform, they don't need their products to be popular. That's not the idea... when they get the right mix, only then will they push it further and throw out advertising everywhere. |
Not sure that Google Moon should be included, as it was added to honour the lunar landings, not as a product |
Google Web Accelerator above Spreadsheets and Code? And how many Google Services are there any way? I can count 53 (Including Searches, Downloads, ajaxy stuff, and basically anything Google-y) |
How come Google Earth, Google Talk, Google Web Accelerator, etc. are measured by download site visits, while SketchUp, and Picassa are not? Also, download site visits are not indicative of the relative success of the product, since most users only go to the download site when they need to download an update.
Google Code is a community service, as is Google Moon, in its way. Adwords actually earns revenue for Google, so I doubt that its share on that chart is proportionate to its importance at Google. Checkout is a revenue-related product, too, or at least Google hopes it will be in the future. How come Google Local and Google Maps are listed separately? And shouldn't Google Groups 2 Beta be viewed together with Google Groups? Google Video is on there; now what about YouTube, eh? And Google Labs isn't even a product; it's a showcase.
Besides, how much do these services cost Google to run? The argument that they're really haphazardly run is an advantage, too, in that they don't suck up as much official company resources.
Finally, these are all being compared with *the* app/destination of the web: Google the Search Engine. Take that out of the list, and see how the rest of the services compare with each other. Now that would be a more useful chart. |