"Google has established a toehold in pursuing of one its next big ambitions:
controlling which television ads viewers see and tailoring them to
consumers' interests."

And the WSJ article continues:
"Now, Google has begun a test run serving up TV commercials to cable
subscribers in Concord, Calif., people familiar with the matter say."

Link:
http://users2.wsj.com/lmda/do/checkLogin?mg=wsj-users2&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB117349709482933055.html%3Fmod%3Dtodays_us_page_one
[Free preview available]

Wonder if they'll pull it off. How is this project related to their mission, by the way?

Google Gains on Goal of Controlling And Targeting TV Commercials
By Kevin J. Delaney and Peter Grant
Word Count: 1,448 | Companies Featured in This Article: Google

Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers' interests.

The Mountain View, Calif., company honed the highly profitable Internet model of search advertising – that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.

Now, Google has begun a test run serving up TV commercials to cable subscribers in Concord, Calif., people familiar ...