"Google has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers' interests."
And the WSJ article continues: "Now, Google has begun a test run serving up TV commercials to cable subscribers in Concord, Calif., people familiar with the matter say."
Link: http://users2.wsj.com/lmda/do/checkLogin?mg=wsj-users2&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB117349709482933055.html%3Fmod%3Dtodays_us_page_one [Free preview available] |
Wonder if they'll pull it off. How is this project related to their mission, by the way? |
Google Gains on Goal of Controlling And Targeting TV Commercials By Kevin J. Delaney and Peter Grant Word Count: 1,448 | Companies Featured in This Article: Google
Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers' interests.
The Mountain View, Calif., company honed the highly profitable Internet model of search advertising – that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.
Now, Google has begun a test run serving up TV commercials to cable subscribers in Concord, Calif., people familiar ...
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